Now onboarding merchants in East Africa

Sema Works.
Your chats, closed.

SEMA answers customer questions, takes payment, and books the delivery — all inside the WhatsApp thread you already use. No new app for your customers. No new tab for you.

Free during pilot No card required Setup in a day

Everything between "hi" and "delivered."

Built for the merchant selling on Instagram, TikTok, and WhatsApp status — not a call center. SEMA plugs into the conversations you're already having.

Lightning-fast replies

SEMA answers the moment a customer messages, cutting your response time from hours to seconds — so interest turns into an order before it cools off.

Omnichannel payment collection

M-PESA, credit and debit cards, and crypto — collected natively inside the chat. Customers pay without ever leaving the conversation.

Automated logistics & returns

Delivery requests and return windows are booked and tracked automatically, with updates sent straight back into the same thread.

Human-in-the-loop control

SEMA handles the routine. The moment a request needs judgment — a discount, a dispute, a custom order — it's flagged straight to you.

One thread. Start to finish.

From the first "hi" to a tracked delivery, every step happens where your customer already is.

01

Inquiry

A customer messages your business on WhatsApp — asking about stock, price, or sizing.

02

Conversion

SEMA answers instantly, recommends products, and guides them toward checkout.

03

Payment

The customer pays by M-PESA, card, or crypto — directly inside the chat, no redirect.

04

Fulfillment

SEMA dispatches the delivery request and shares tracking, all without you touching a spreadsheet.

Deploy it your way.

SEMA doesn't ask you to migrate anywhere. It joins the number your customers already message.

Join your group chats

Add SEMA to an existing WhatsApp group and it starts answering product questions immediately, alongside you.

Take over a business or personal number

Hand SEMA your storefront's WhatsApp number and it manages the full conversation, end to end.

SEMA is handling this
"Do you deliver to Kisumu, and how much?" — answered in 2 seconds.
Escalated to you
"Can I get this at a discount for a bulk order of 40 units?"
Needs merchant judgment — SEMA paused and notified you.
Back to SEMA
Once you reply with the discounted price, SEMA resumes and closes the sale.

Adding SEMA is a chat, not a project.

No developer, no migration, no downtime. You send three messages and SEMA is answering your customers.

1
Message SEMA your WhatsApp number

The one your customers already message — personal or business, doesn't matter.

2
SEMA reads your catalog

Send a price list, past chats, or your Instagram — SEMA learns what you sell and how you talk to customers.

3
You're live

SEMA starts answering new inquiries immediately, and flags anything it's unsure about straight to you.

Setting up SEMA
typically takes under 10 minutes
Add SEMA to my shop 👋
Sure — send the WhatsApp number you sell from.
+254 7XX XXX XXX
Got it. Reading your catalog and past chats now…
You're live — SEMA is answering new inquiries.

Free for your first month.

Join the waitlist now and get SEMA free for your first month once you're onboarded — no card required.

Waitlist member perk
KES 0 for your first month

This offer is reserved for merchants who join the waitlist before launch. After your free month, you'll move to a simple monthly plan — we'll share full pricing before you're ever billed.

  • Full access to SEMA on WhatsApp
  • Unlimited customer conversations
  • Payment collection & delivery dispatch included
  • No credit card required to join the waitlist
Join the Waitlist

Offer applies to your first billing cycle after onboarding. Limited to merchants who sign up before SEMA's public launch.